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Based on interviews with colleagues, friends, and enemies, this biography tells the story of how a man without money, experience, or connections became a real estate legend. A visionary and risk taker, Trammell Crow is presented in the book as the pioneer of speculative real estate development, noted for spawning a generation of industry leaders.
- Sales Rank: #961517 in eBooks
- Published on: 2012-07-01
- Released on: 2012-07-01
- Format: Kindle eBook
Review
"[Trammell Crow] epitomizes the American Dream . . . through this vivid portrait . . . others will come to know him too." —Gerald R. Ford, 38th President of the United States
"Ewald has captured the man and his many accomplishments, and provided a fascinating glimpse into the excitement and perils of real estate development." —David Rockefeller, banker and philanthropist
About the Author
William Bragg Ewald Jr. assisted former President Eisenhower in preparing his memoirs and is the author of several books. He lives in Greenwich, Connecticut.
Most helpful customer reviews
26 of 28 people found the following review helpful.
Blatantly superficial and written like 8th grader
By Atherton Reader
Characteristic of authorized biographies, the reader quickly realizes that Crow's involvement was concerted and leads to a contrived book -- inspite of the author's claim in the Preface: "When Trammell asked me to write this book, I said that, to me, business histories usually fall into two types: sanitized, self-serving, documents blue-penciled by the company, and documents in which the author, unfettered, calls the facts as he sees them. 'What kind do you want?' [asked Crow] 'The second.' [answered the author]"
If the author chose the second, then he lacks the sophistication to follow-thru with that grand stand. On pg 3, he describes Crow's mother "... was a saint, tall, and beautiful, with such penetrating eyes..." Those are kind words for a woman he never met! Or on pg 39 concerning McFadden and Miller who were Crow's early general contractors, "over the long years of their association, they never had a disagreement." Even if we assume there were no lawsuits, the reader is left in disbelief. If the author just illustrated more through examples of this critical relationship, Crow's character would've been better portrayed and the objectivity and thoroughness of research more convincing.
The author fails to demonstrate any financial or business acumen when discussing Crow's projects or deal-making. On pgs 39-40, he describes Crow's first deal on Cole Street with rent "about 60 cents a square foot" and constructed "at four dollars a square foot". The reader can only question: 60 cents "per year"? construction cost includes financing? Land cost was diminished? How much leverage? What did McFadden and Miller make? Moreover, the round numbers and an implied 15% cap-rate in industrial properties (even then), only cause the reader to question the seriousness with which the author analyzes his subject and his understanding of real estate investment.
On pg 46, he lists 11 do/don't of the Crow Way. #5 states: "Depreciate enough to wipe out your income tax..." Then, #7 states: "Pay off debt out of income." This illustrates the sloppy writing of the author. Depreciation is a required accounting method, so there is no such thing as "enough", but what he probably meant to say is that Crow applied Accelerated Depreciate Rates as much as possible and did aggressive Cost Segregation on fixtures and fittings. If Depreciation wipes out income tax, then there would be no "income" to pay off debt... so what the author probably meant there was Net Cash Flow, Free Cash Flow, or Funds from Operations. Even if the author isn't a CPA, again, poor research leads to sloppy writing.
Regarding the two "types", the vast majority of biographies and business histories fall between these two extremes. And, good books are not simply black/white portraits. This book's simple depiction is demonstrative of the author's lack of and disregard for subtlies within Crow's life and overall story. This book is a mixture of verbalized spoon-fed recollections from Crow, anecdotal stories about business history, homespun 8th-grader-level simple writing style, and fairly poor business analysis. It is unfortunate because Trammell Crow must have a better story to tell and more colorful life to learn from. Don't buy this book.
0 of 0 people found the following review helpful.
A disappointing read. The author moves forward and backward ...
By C. Burt
A disappointing read. The author moves forward and backward and forward and backward in history over and over again. It becomes quite hard to keep track of what is happening when. Furthermore, although the title of the book implies a discussion of Crow’s innovative business approaches, the book is woefully lacking in details on any of the deals he made. And even when his deals structures are discussed, the percentages attributed to the various parties doesn't add up to 100% so one is never left with a true understanding of how Crow operated. I question if the author really understands real estate or even business very well. Add to this the occasional page long monotonous list of buildings Crow built and it was a tough read.
0 of 0 people found the following review helpful.
Great insights about possibly the greater builder of all time
By Victor W. Christianson
I enjoyed this, the author makes you feel as if you are standing behind him as he follows Crow's life and extraordinary success. Crow was an extraordinary real estate developer, and possessed tremendous integrity & power to inspire. That his "students" have become many of the greatest current-day developers speaks volumes about the real estate development legacy he created and that still thrives.
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